Competitor Research
Our Competitor Research model (BSPI) is based on
reviewing and analysing four major criteria for
online business marketing:
- Business
Competition
- Search
Competition
- Pay-per-Click
Competition
- Inbound
Links
Whether you are familiar with the major players in
your field, it is vital that a full and independent
research analysis is completed in order to identify
elements that you may not be aware of. For example,
there many be different competitors for different
products or target audiences. There me be a new "kid
on the block" who's poised to enter a space that
your currently dominating. Conducting a full
analysis of your competitors will provide you with a
full break down of their activities, SEO plan and
targeted marketing strategies. All of this is
performed through manual review of HTML code,
discussion forums and even Blogs, providing us with
a complete picture of your competitor's operations.