Keyword Research
Careful keyword selection is the heart of the SEO
campaign. Site owners who are on top of their SEO
game have a list of top-priority keywords that they
use on their site, with reasonable repetition, in
strategic places. Cortina Web Solutions never goes
less than 4 weeks without checking the keywords that
we use to make sure they are still appropriate. If a
site's focus or positioning changes, new keywords
are in in order. If a company adds new products or
services, new keywords are required. If a new
competitor comes on the scene, it's worth peeking
into its site HTML code for new keyword ideas. Even
if none of these changes takes place, regular
keyword analysis is in order because search
behaviour and trends many change as well.
At Cortina Web Solutions we use a manual 'hands on'
approach to keyword research. While we often use
leading industry keyword software to provide a
starting point for our research, 90% of our keyword
analysis, implementation and review is manually
performed, ensuring the 'human' factor is included.
Our goal, in performing keyword research, is to
identify the keywords and phrases your customers are
using to find not only you but also your
competitors. Our ultimate goal is to streamline our
approach to target the niche keywords and phrases
that your competitors are yet to tap into and
include them in the HTML code and visible text
elements (paragraphs) of your website.
We spent a great deal of our SEO time on keyword
research as it is still one of the most important
elements of any SEO Plan.
