META Tag Creation

What are Meta Tags? This is a question that we are regularly asked. The answer, of course, covers a wide range of search engine optimisation strategies. Quite simply, a Meta Tag is an 'invisible' collection of text within the header of your HTML code which is imbedded before the main body of the page, that you see on screen, begins.

Meta Tags are created for the sole purpose of allowing search engine 'robots' and 'crawlers', which trawl the internet looking for new web pages and code to list on any number of search engines, to instantly understand what your website is about. It helps search engines to index your pages and to determine whether your site and pages are relevant to a searcher's keyword criteria.

While most search engines search the main body of text within a webpage, most major search engines such as Google and Yahoo take into account the content of the Meta Tags, which includes the following information:

• Keywords - describing your web page which are used to match the search criteria of a searcher on their search engine
• Page title - search engines rely heavily on the content of page titles. If keywords or phrases are included in the title then it is more likely that your page will be presented in the top 50 search results
• Page description - this information is searched for keywords and relevant information based on search criteria and is displayed on the search page directly beneath the page title.
• Image Tags - describing the content or relevant of images used on your page is now becoming important in search engine criteria

We cannot over estimate the importance of effective and professionally implemented Meta Tags. It is one of the key driving factors in rapid improvement in an SEO Campaign. For more information about the PPC campaigns that we can provide please contact us today.