Cortina Web
Solutions can deliver a wide
range of online advertising
solutions. All of our online
advertising services are covered
in our SEO & Advertising
packages.
There are a
number of options available to
our clients, dependant your
budget and needs. There is much
debate in SEO and Advertising
circles about the question of
the ratio between paid
advertising and 'organic' search
engine optimisation, a process
that can be considerably complex
and requires a one-time cost
outlay.
It is our
experience and firmly held
belief that it is important to
provide a suitable mixture
between the two. In some cases
we may advise clients to operate
an advertising package that
splits 80/20 - 80% SEO and 20%
paid online advertising.
However, the solution to your
needs will be unique to your
business and situation and it is
this reason that we do not
provide a 'best-fit' service
because the nature of today's
consumer market, purchasing
trends and competition are often
in flux.
We can
operate and manage a number of
online advertising packages with
third party partners such as
Google, Yahoo and MSN - the main
three search engines. We can
also provide advertising on a
regional and national scale in
newspapers, magazines and
community publications. We can
use the same online design, logo
and graphics layout and
incorporate it into a 'hard
copy' advertisement for
'real-world' publication. This
will offer your customers a
'dual targeting'' advertising
campaign.
Please
contact
our Advertising and Marketing
Department for more details or
visit our dedicated
SEO &
Advertising pages.