Pay Per Click Advertising Campaigns

If you've spent much time searching and browsing the internet, you have probably noticed that the search engines are not displaying one set of standardised results. Most search engines take the "chef's salad" approach, displaying a mix of robot (the name given to the search engine software that goes out and 'crawls' through new websites) results, directory listings and pay-per-click (PPC) advertisements. If you have a website already it may be presented by one or more of the above.

Pay-per-click advertising  allows us to actively implement and carefully manage your advertising campaign, unlike the uncertain randomness of robot and directory listings. PPC is the SEO marketing tool over which we have the most control. It offers a chance to micro-manage your website marketing by being able to target specific messages to specific terms, and even specific geographical locations. It gives us the opportunity to change your message on a whim, and it provides some of the most conclusive tracking around. Therefore, PPC can be used to great effect alongside an 'organic' SEO Plan.

We provide and manage PPC campaigns with Google, Yahoo and now MSN. Keywords and phrases that best describe your business, service and/or products are used to create advertisements that will appear on millions of websites around the globe. Unlike most advertising schemes, you only pay for the visitors that enter your site from the advertisement. Price-per-click can be as low as 10p.

The budget for PPC can be managed easily by setting a monthly account limit - for example £100 per month. Once you have received your 1,000 visitors (based on the bid-price of your advertisement, set at 10p) your advertisement will simply be removed and replaced at the start of the next month's budget.

The advantages of having a PPC account as part of your SEO Plan, working alongside the other strategies that we use to improve your search engine optimisation, means that your visitors are more than likely to 'convert' as a customer, an simply relying on your standardised search engine listing.

For more information about the PPC campaigns that we can provide please contact us today.