What is SEO?

As SEO Consultants we know how good it feels when your website makes it to the top ten list on search engines such as Google, Yahoo and MSN. The main impetus behind most businesses launching an SEO Plan is to outperform their competitors in the ranking leader boards. However, high ranking positions does not guarantee sales - it may well be bringing in the wrong audience or pointing them to a dead-end website. Don't think of SEO as just a way to improve your site's ranking, but an opportunity to cover all avenues of online marketing strategies. 

The term Search Engine Optimisation describes a wide range of activities that can be performed to increase the amount of targeted traffic that comes to your website from search engines. This includes things you do to your website itself, such as making changes to your text and HTML code. It also includes communicating directly with the search engines, or pursuing, and competitive review are also part of the SEO package.

It must be remembered that SEO is not strictly advertising, although it may include an advertising component such as pay-per-click advertising. It is not public relations, although it includes communication tasks similar to PR. As a continually evolving area of online marketing, SEO sounds like a complicated task, but it is very simple in its fundamental goal: gaining targeted visitors to your website.